As part of this year’s edition of the festival for contemporary art “Product” in Varna, Bulgaria, organized by “Kera” foundation and exploring the theme “Border-liners”, Vladimir Ivanov – one of the country’s pioneers in contemporary art since the 1970’s and professor on the Free University in Varna – presented the street intervention project entitled “Brave New World” (the title of A. Huxley’s book).
IN THE FIRST CIRCLE; SLAUGHTERHOUSE 5; CATCH 22; THE CRYING OF LOT 49; FAHRENHEIT 451; 1984 and 2001 A SPACE ODYSSEY – cult titles from the middle of the twentieth century, which described cruel, absurd, but not an impossible fiction for us – the victims of the Cold War. The paranoia of the dictators, the entropy of the modern society, the bleak ghost of the digital revolution and the hopeless deficit of spiritual values were the four horsemen of the Apocalypse. Yesterday’s nightmares of Orwell, Clarke and their colleagues turned to be reality. The books are loosing their readers, the Big Brother is organizing million dollar games and “Google” is helping in the censorship of more than two million Chinese citizens.
The Brave New World of the twenty first century! Seven titles from fifty years ago lost in the whirlpool of the hot Varna summer – are they going to ring a bell in anybody’s mind?
A project by Vladimir Ivanov